Causal models, multi-platform integrations, and a dashboard built for daily decision making.
The four pillars that make Lever Factor different from any other analytics tool.
Every action you log gets a causal score based on bootstrap confidence intervals and counterfactual modeling. Scores above 7 mean strong causal impact. Scores below 3 mean the action probably did not matter.
The single action with the highest contribution to your revenue change in the period. Always visible at the top of your dashboard so you know what worked at a glance.
When more than 10 percent of your revenue change cannot be explained by logged events, the platform flags it. This prompts you to log forgotten decisions or spot market shifts before competitors do.
Overlay any of 22 metrics on a single timeline with synchronized crosshair, event markers, and interval bands for promotional periods. Filter by account, parent ASIN, or specific child ASINs.
Connect Amazon Seller Central in 2 minutes via OAuth. Daily automatic sync pulls revenue, sessions, units, ad spend, ACoS, and 18 more metrics per ASIN.
Log price changes, advertising adjustments, listing updates, inventory replenishments, and external events directly from the dashboard. Each event becomes a candidate cause in the next analysis.
Every metric is fetched from your connected platform, normalized, and made available for analysis and visualization.
| Metric | Category | Description |
|---|---|---|
| Revenue | Sales | Total revenue, gross of returns |
| Organic revenue | Sales | Revenue from non-ad sessions |
| Ad revenue | Sales | Revenue from ad-attributed sessions |
| Sessions | Traffic | Total page sessions |
| Organic sessions | Traffic | Sessions from organic search and direct |
| Impressions | Advertising | Ad impressions across campaigns |
| Clicks | Advertising | Total clicks on ads |
| PPC spend | Advertising | Total advertising spend |
| CPC | Advertising | Cost per click average |
| ACoS | Advertising | Advertising cost of sales percentage |
| ROAS | Advertising | Return on ad spend |
| CTR | Advertising | Click through rate percentage |
| Units sold | Sales | Number of units sold |
| Units returned | Sales | Returns received in period |
| Refund amount | Sales | Total refunded value |
| Conversion rate | Sales | Units per session percentage |
| Price | Listing | Average listed price in period |
| Buy Box % | Listing | Percentage of time you held the buy box |
| BSR rank | Listing | Best sellers rank average |
| Rating | Listing | Average product rating |
| Review count | Listing | Total reviews accumulated |
| Inventory level | Inventory | Units in stock at end of period |
The demo includes 1,267 days of real ASIN data and 33 logged events.
Try the demo